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Dan Isard

By: Dan Isard

The Don Quixote of Pre-Need


Your required reading to become a funeral director probably did not include “The Ingenious Gentleman Don Quixote of La Mancha.” If you don’t know the story, it is a tale by Spanish author Miguel de Cervantes published in the early 1600s about an older man who reads novels that then affect his understanding of reality. He dons an old suit of armor, thinks of himself as a knight, and goes out in search of adventure. I am beginning to think that in the quest for my perfect preneed scenario, I too, am slaying dragons in a fool’s mission.

Like Don Quixote, I travel the country, but I speak on the subject of preneed. I want funeral home owners to take control of their preneed paradigm. If I were…

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