Connect with us:


Published. Insightful. Energized. Motivational

Consider these qualities when you decide on your next guest speaker!

Jeff Harbeson

Director of Marketing

Jeff Harbeson is a regular funeral industry guest speaker at conventions and meetings including the Asia Funeral Expo in Macau, China. As co-host with Ryan Thogmartin on the Funeral Nation TV web show, Jeff’s reach and influence in the funeral industry continues to broaden.

The Funeral Commander Blog has become a popular read globally in over 60 countries where Jeff offers his insights, opinions and humor from his perspective on varied subjects. Jeff has been published in several funeral periodicals including the Funeral Business Advisor, American Funeral Director, Southern Funeral Director, American Cremation & Cemetery, Connecting Directors and various newspapers.

Jeff started his funeral service career as a Sales Representative for Batesville Casket Company and had the opportunity to work with over 500 funeral homes assisting owners and directors with merchandising their products, training and formulating business strategies. During his tenure, Jeff discovered a need for developing a lean funeral home operating model with an emphasis on providing a “positive funeral experience.” As one of the Founders of the Family Choice Funerals & Cremations™ brand with locations in Roanoke and Virginia Beach, Virginia Jeff combines firsthand experience gained from managing and operating a funeral to provide training and Accounts Receivable Management solutions to funeral directors.

Jeff is the Director of Marketing for The Foresight Companies, LLC. Recognizing that state association meetings and conventions are a time for colleagues to socialize as well as to be exposed to new information that can enrich both their business and their personal lives, Jeff’s approach and format fits right in. He will motivate your attendees by providing an exciting learning atmosphere that will leave them feeling energized to tackle the future when they go back to their day-to-day routines.

Previous Appearances

  • State associations meetings for NC, VA, FL
  • NFDA Annual Conventions and Meetings
  • ICCFA Conventions and Sales Meetings
  • NFD&MA Seminars
  • Numerous For-Profit Seminars

Adaptable Group Size

  • Small study groups of 10 individuals
  • Roundtable facilitation and discussion
  • Groups of 500 convention attendees
  • Intimate groups of 25-50 association members are especially popular

Topic Selection

Some of Jeff’s more frequently requested topics are:

  • Cash Flow Solutions for At Need Services
  • Education vs. Training: The transfer of knowledge to practicum.
  • How to Apply Military Leadership Principles to Funeral Operations
  • Why Fit In When You Can Stand Out-The Funeral Commanders Marketing Tips

In addition, Jeff can tailor a presentation to meet the specific needs of your group. Discussions of timely and current local issues and trends will be integrated into the program

Program Length

Presentations vary in length from 1 hour to half a day. More than one presentation may be scheduled per program half day.

Please let us know what your time options are when requesting our participation in your next meeting.


The investment to have Jeff Harbeson attend your seminar for one day, is $1,000 plus travel, lodging expenses and one convention registration if required.

New Additional Value! A complimentary copy of Dan’s latest book, The Complete Preneed Perspective or What Every Funeral Director and Cemeterian Should Know About Cremation, will be provided as a raffle or door prize for your attendees. ($250 value)


Request a Free Consultation

Schedule Now