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Dan Isard

By: Dan Isard

Re-Engineering Your Profit: Setting GPL Prices


For those of you who are devotees of this column, you’re already aware that I’m doing something different this year – taking readers through the menus and methods of a re-engineering program. I started with revenue issues. In January, I wrote about making sure overhead is properly defined. In February, we looked at how merchandise profit can be used to offset overhead. Now that I have those two points addressed, let me close the discussion on revenue by discussing how to set your General Price List (GPL) prices.

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