By: Dan Isard
Migrate, Mutate or Die
A Call to Change the Education of Funeral Directors
Every decade I get motivated to change another dynamic of this profession. In the 1980s, it was eradicating the guarantee from preneed – and in the 1990s, it was to increase the reasonable profit from operating a funeral home. The advent of the 21st century makes me want all funeral homes to employ aftercare and other outreach marketing offerings.
I also have another goal: Changing the educational requirements for licensure of this profession. You might not like what I am about to write here, so if you are happy with this profession having more cynics attacking it, lower profit margins and lower average revenue per call, turn to another article. If you want to join me to oppose these trends, please read on…
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