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Dan Isard

By: Dan Isard

Marketing Your Property to Cremation Families

“The number one thing cemeteries are doing wrong is not reaching people, assuming there’s no need for memorialization,” said Dan Isard, president of The Foresight Companies. “A cemetery is not just a point of interment, it’s a point of memories. We don’t go to a cemetery to visit our loved one who is buried there because we want to see their casket. We’re looking at the ground,
remembering their life, remembering the memories. The same is true whether the body is cremated or buried.”

Marketing Your Property to Cremation Families – January 2015 ACC

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