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The Foresight Companies

Marketing Through Strategic Relationships

November 14th, 2018 in Maryville, TN

WEDNESDAY, November 14th

8:30 A.M. - 8:45 A.M.

  • Welcome, Introductions, Review & Objectives for the Day

8:45 A.M. - 9:30 A.M.

Funeral Home Marketing in the 21ST Century

  • Understand the consumer of today and how they choose a funeral home
  • Focus on how to increase value with a decreasing average revenue/call
  • How does preneed play into the future of funeral service in your town
  • The key strategic relationships that can benefit your business

9:30 A.M. – 10:15 A.M.

Leveraging The Hospice Tipping Point - Learning & Understanding Hospice

  • The Hospice Basics & How they are different than traditional healthcare segments
  • Ten Things You Must Know About Hospice Professionals
  • Why You Can Not Ignore Hospice Organic Growth and Emerging Customer Behaviors. This section includes Hospice Advisors/Foresight Environmental Report – Scrapped CMS data for all participants revealing in their community; how many hospices, deaths by hospice, and other important data by county/zip code.
  • Of all the deaths in your community and the deaths handled by your hospice providers in your community how many calls did you handle?
  • Adding value and cash flow as the result of working in harmony with Hospice
  • Importance of Building Bridges

10:15 A.M. – 10:30 A.M.

  • Break

10:30 A.M. – 11:45 A.M.

Speak with Meaning - Understanding “Why”, “What” and “How”

  • Discover “Why” you do things is more important than “What” you do or “How” you do it
  • Determine the commonalities amongst hospice and funeral professionals
  • Choose to accept that cremation is a widely held preference with hospice professionals and what you need to counter with
  • Understand Hospices “Why”, Understand your gaps and how you can define you “Your Why” to Bridge the Gap and be able to create value propositions around your services that match hospice’s values.
  • Begin to think and learn about how to leverage bi-directional and multi-level conversations for each hospice professional – chaplains, social workers, bereavement, nurses, after hours nurses, and executive directors

11:45 A.M. – 1:00 P.M.

  • Break/Lunch

1:00 P.M. – 2:15 P.M.

Creating a Bridge to the Hospice Care Community – Creating Your Playbook

  • Building relationships with trust and how to create opportunities to engage hospice/community professionals
  • Group brainstorm of tactical ideas for engagement
  • Deep exploration of current best practices that have bridged the gap and created exceptional experiences for funeral directors and hospices *
  • Provide in-service/ceu training for personnel, invite personnel to aftercare seminars, “Caregiver Award,” special invite and recognition at funeral/memorial services

2:15 P.M. – 2:30 P.M.

  • Break

2:30 P.M. – 3:45 P.M.

Bringing All Opportunities Together

  • Why Aftercare and Outreach programs work better than any ad you can buy
  • Understand your budget for getting involved in these programs
  • Find the staff to work and implement these ideas
  • Tying it all together

3:45 P.M. – 4:45 P.M.

  • Questions & Answers

4:45 P.M. – 5:00 P.M.

  • Closing Comments by Participants and Evaluation

Registration Fees and Location

Life Event Center located at 1404 Tuckaleechee Pike, Maryville, TN 37803

Hospice Advisors and The Foresight Companies have partnered to create this one of a kind workshop. Foresight is well known within the funeral profession for its funeral “Bootcamps” which create a hard hitting workshop designed to deliver great value, insight and most importantly having each and every funeral director leave with an “actionable” plan.

Registration Early Bird
(now - Sept. 15th)
(Ends Oct. 31st)
Late/On Site
Member Fees $375 $450 $475
Non-Member Fees $450 $500 $550

Includes light breakfast, refreshments, coffee, juice, and lunch.
Cancellation with full refund is allowed before 3 days of the event.

The Independent Funeral Group is all about providing great value to its members and to the funeral industry and therefore is pleased to present this workshop at a reduced rate for its members and non-members.
Register by calling 800-426-0165 or going to

Thank you

We have received your registration and payment.

Registration is now open!

Seating is limited, so complete the registration form today!

If you are unable to attend the event you may substitute someone else from the same company or apply the fee paid toward another Foresight seminar that takes place within the 12 months following the originally booked event. Registrations cancelled more than 30 days before the event will be refunded at 100% less any transaction fee if payment was made by credit card. Registrations cancelled 30 days to 72 hours before the event will be refunded at 50%. Cancellation requests made less than 72 hours before the event will not receive a refund.

Personal Details

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