By: Dan Isard
Dan Isard is fortunate to be a student exposed to the history of funeral service, and acknowledges that there has been price-focused advertising since time immemorial. However, price is not a factor when dealing with an expert or the most professional provider in any business. You don’t negotiate the fee of an anesthesiologist in the hospital! Read the January Finance 101 column for Dan’s advice on defeating your competitor’s price focused advertising campaign.