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Articles Regarding Funeral Homes and Cemeteries




2020 Vision – Seeing the Future

2020 Vision – Seeing the Future

by Dan Isard

To successfully move their firms to a secure future, owners must have clarity of vision. Begin by answering these four important questions. Being a successful business owner requires vision, and the clarity of that vision will provide the best chance of success into the future. You must see – or predict – the future and […]

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Starting a Cemetery with No Experience Has Not Gone Well

Starting a Cemetery with No Experience Has Not Gone Well

by Dan Isard

Dear Dan, About 20 years ago my wife and decided to start a cemetery with two other couples. We knew nothing about the cemetery business before this venture began. We found land and a landscape architect. We hired companies to build some above-ground crypts and niches. We invested some of our cash and borrowed heavily […]

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Watch Your Profits Skyrocket

Watch Your Profits Skyrocket

by Dan Isard

Do you understand why your business has a profit? It is simple math. Revenue, minus Cost of Goods Sold, minus Operating Expenses equals Profit. If profit is as simple as a 3 entry math equation, then why have profits declined 60% or more during the past 30 years of the funeral profession? The simple reason […]

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Help Consumers Choose Your Firm

Help Consumers Choose Your Firm

by Dan Isard

Financial and operational plans aren’t the only aspects of strategic business planning. Astute owners will also consider marketing. My fear in composing an article on strategic planning is repeating myself. Funny that I don’t have that same fear when telling jokes to an audience, but to an audience of readers, I am concerned about this. […]

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A-Tisket, A-Tasket … What to Do Without A Casket?

A-Tisket, A-Tasket … What to Do Without A Casket?

by Jeff Harbeson

Consumers are shifting away from burial toward cremation, so what does that mean for the future of caskets? The answer depends on the lens from which you are viewing the funeral world. As a funeral home owner, the future looks dim for your casket merchandising. The same number of caskets are sold in the U.S. […]

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