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Articles Regarding Funeral Homes and Cemeteries




Laying the Foundation

Laying the Foundation

by Dan Isard

When starting your business, take care of the basics properly and all the rest will fall into place. The first determination an owner needs to make is which basic structure to choose for the business. One challenge is that while you know much of how the arterial system works, you do not know how the […]

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Secure Your Financial Well-Being

Secure Your Financial Well-Being

by Dan Isard

Your firm must be firing on all cylinders for your financial protection now and in the future. By Daniel M. Isard Imagine that you’re a runner and you have a heal spur on your right foot. Visualize how your smooth, steady, well-cadenced stride is thrown off by this one impediment. Your stride is shorter on […]

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Understanding Debt

Understanding Debt

by Dan Isard

Many people routinely hear that “debt is bad,” but it’s not if properly managed. I realize that my column is rarely about something with which all funeral home owners and managers will agree, but my role in this world is to provide an alternative point of view. You cannot imagine the joy it gives me […]

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Nothing More Critical

Nothing More Critical

by Dan Isard

To market your message for the future, capitalize on the tools and techniques of communication that exist today. As we prepare to reinvent your business with foresight (ahem, it’s just a common word, folks) and vision for 2020, there is nothing more critical than marketing. Because you cannot assume families will simply come to your […]

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When Told What to Do, People Do It

When Told What to Do, People Do It

by Dan Isard

We are living through the most amazing of times as we watch our country go from being a burial-oriented society to being a cremation-oriented society. I say “amazing” because we are dealing with a sociological change that has been taking place for more than 5,000 years but has seen its popularity significantly increase in the […]

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