Connect with us:

800-426-0165

Articles Regarding Funeral Homes and Cemeteries




Watch Your Profits Skyrocket

Watch Your Profits Skyrocket

by Dan Isard

Do you understand why your business has a profit? It is simple math. Revenue, minus Cost of Goods Sold, minus Operating Expenses equals Profit. If profit is as simple as a 3 entry math equation, then why have profits declined 60% or more during the past 30 years of the funeral profession? The simple reason […]

Read More...
Help Consumers Choose Your Firm

Help Consumers Choose Your Firm

by Dan Isard

Financial and operational plans aren’t the only aspects of strategic business planning. Astute owners will also consider marketing. My fear in composing an article on strategic planning is repeating myself. Funny that I don’t have that same fear when telling jokes to an audience, but to an audience of readers, I am concerned about this. […]

Read More...
A-Tisket, A-Tasket … What to Do Without A Casket?

A-Tisket, A-Tasket … What to Do Without A Casket?

by Jeff Harbeson

Consumers are shifting away from burial toward cremation, so what does that mean for the future of caskets? The answer depends on the lens from which you are viewing the funeral world. As a funeral home owner, the future looks dim for your casket merchandising. The same number of caskets are sold in the U.S. […]

Read More...
Marketing Your Funeral Home with Making a Profit in Mind

Marketing Your Funeral Home with Making a Profit in Mind

by Jeff Harbeson

Relationships and reputation are the keys to convincing undecided consumers to choose your funeral home. Make sure your marketing is based on that fact. Funeral service professionals continue to face challenges as consumers shift away from “traditional funerals.” In fact, “traditional funeral” is jargon specific to funeral directors which often evokes misty eyes and wistful […]

Read More...
Leaders of the Pack

Leaders of the Pack

by Jeff Harbeson

Ideas for financial stability, operations and marketing require implementation. We operate in a profession where “slow to change” is worn like a badge of honor even though this resistance is an impairment to your business and your profit. Those who propagate new ideas are often ridiculed with the famous phrase, “My families won’t go for that,” which […]

Read More...




Request a Free Consultation

Schedule Now