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Funeral Home and Cemetery Articles




It’s Not What But How We Sell

It’s Not What But How We Sell

by Dan Isard

Dear OG, I call you OG cause my pops and grandpops have always told me about you. You’ve been around 4ever! You are Old Guard. I am a player in the New Guard! I am also the newbie in the fam biz. I know you might need to go low to get high, but I […]

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The Traditional Funeral Is Dead

The Traditional Funeral Is Dead

by Steve Zittle

The evolution of funeral service has presented a sea of changes over time, so we must not simply mourn the past and hang on but move forward to give today’s consumers what they want. The traditional funeral, as funeral service so lovingly defines it, is gone. And it’s not coming back. In 2018, can we […]

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Cemetery Impossible – How to decide what to develop on remaining acreage

Cemetery Impossible – How to decide what to develop on remaining acreage

by Dan Isard

Dear Dan, My cemetery is 60 years old. We have 40 acres of land to develop and about three acres developed for sale. We average 300 sales a year. The issue is, how do we determine what to develop these 40 acres into? Developmentally Delayed in Des Moines Dear Triple D, Your quandary is very […]

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Marketing Today: Don’t Miss the Mark

Marketing Today: Don’t Miss the Mark

by Dan Isard

Finance 101  By Daniel M. Isard Marketing Today: Don’t Miss the Mark Three things you must understand to successfully market your firm for growth. Dear Dan, I have been in funeral service for 40 years. I own my own place and have been doing about 120 calls a year for almost 30 years. I have […]

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Handling Price Shoppers in the Arrangement Conference

Handling Price Shoppers in the Arrangement Conference

by Dan Isard

Handling Price Shoppers in the Arrangement Conference Considerations to help you prepare for a family seeking discounted pricing. Dear Dan, My funeral home is on the Cape. That means I deal with Yankees every day. I don’t mean the baseball team; we love our Sox here. I’m talking about stubborn, frugal people. I get requests […]

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