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Articles Regarding Funeral Homes and Cemeteries




Too Much Alphabet Soup?

Too Much Alphabet Soup?

by Dan Isard

While too many marketing acronyms can make your head spin, strategic relationships should be your focal point for increasing your firm’s market share. Dear Dan, I recently attended a two-day seminar led by “some of the brightest marketing minds.” Between the registration, travel and paying staff to cover my tasks for my time away, this […]

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An Online Respective

An Online Respective

by Ed Michael Reggie

Over the past three years, I have led the startup of a company, Funeralocity, which is making inroads into the funeral profession by creating an independent online source to help consumers identify the right funeral home to serve them. After three years of development, we launched in May 2017 in Atlanta. Since then, we have […]

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Three Key Points

Three Key Points

by Dan Isard

Believe it or not, there are few things I like more than looking at a survey! It’s one of geekdom’s greatest moments. The 2018 NFDA Consumer Awareness and Preferences Survey gives a million dollars’ worth of data and thought-provoking issues at no cost to members. In reviewing this year’s results, I see three key takeaways […]

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It’s Not What But How We Sell

It’s Not What But How We Sell

by Dan Isard

Dear OG, I call you OG cause my pops and grandpops have always told me about you. You’ve been around 4ever! You are Old Guard. I am a player in the New Guard! I am also the newbie in the fam biz. I know you might need to go low to get high, but I […]

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The Traditional Funeral Is Dead

The Traditional Funeral Is Dead

by Steve Zittle

The evolution of funeral service has presented a sea of changes over time, so we must not simply mourn the past and hang on but move forward to give today’s consumers what they want. The traditional funeral, as funeral service so lovingly defines it, is gone. And it’s not coming back. In 2018, can we […]

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