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Articles Regarding Funeral Homes and Cemeteries




Watch Your Profits Skyrocket

Watch Your Profits Skyrocket

by Dan Isard

Do you understand why your business has a profit? It is simple math. Revenue, minus Cost of Goods Sold, minus Operating Expenses equals Profit. If profit is as simple as a 3 entry math equation, then why have profits declined 60% or more during the past 30 years of the funeral profession? The simple reason […]

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Marketing Your Funeral Home with Making a Profit in Mind

Marketing Your Funeral Home with Making a Profit in Mind

by Jeff Harbeson

Relationships and reputation are the keys to convincing undecided consumers to choose your funeral home. Make sure your marketing is based on that fact. Funeral service professionals continue to face challenges as consumers shift away from “traditional funerals.” In fact, “traditional funeral” is jargon specific to funeral directors which often evokes misty eyes and wistful […]

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Too Much Alphabet Soup?

Too Much Alphabet Soup?

by Dan Isard

While too many marketing acronyms can make your head spin, strategic relationships should be your focal point for increasing your firm’s market share. Dear Dan, I recently attended a two-day seminar led by “some of the brightest marketing minds.” Between the registration, travel and paying staff to cover my tasks for my time away, this […]

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An Online Respective

An Online Respective

by Ed Michael Reggie

Over the past three years, I have led the startup of a company, Funeralocity, which is making inroads into the funeral profession by creating an independent online source to help consumers identify the right funeral home to serve them. After three years of development, we launched in May 2017 in Atlanta. Since then, we have […]

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Three Key Points

Three Key Points

by Dan Isard

Believe it or not, there are few things I like more than looking at a survey! It’s one of geekdom’s greatest moments. The 2018 NFDA Consumer Awareness and Preferences Survey gives a million dollars’ worth of data and thought-provoking issues at no cost to members. In reviewing this year’s results, I see three key takeaways […]

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