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Articles Regarding Funeral Homes and Cemeteries




Step 3: The Online Marketing and Service World

Step 3: The Online Marketing and Service World

by Dan Isard

Six marketing dimensions to implement now. Last month, I provided to readers the vision to understand key points of marketing and advertising and made reference to some matters the online world addresses. Normally, for an article dealing with technical points, I would do it slowly, giving some basics and then moving to more complicated matters. […]

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The Sledge Hammer Approach  to Business Planning in 2019

The Sledge Hammer Approach to Business Planning in 2019

by Dan Isard

A new lineup of coverage in this column for 2019, starting with cash and receivables. I am a child of television. When I was born, it was black and white, just three channels, it fed into my house through the air and perfected on the screen by how I’d twist the antenna wires. (I know, […]

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Help Consumers Choose Your Firm

Help Consumers Choose Your Firm

by Dan Isard

Financial and operational plans aren’t the only aspects of strategic business planning. Astute owners will also consider marketing. My fear in composing an article on strategic planning is repeating myself. Funny that I don’t have that same fear when telling jokes to an audience, but to an audience of readers, I am concerned about this. […]

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Casket pricing: Do you have the guts to do the math?

Casket pricing: Do you have the guts to do the math?

by Dan Isard

Almost every article published today has an underlying call for “change” within the funeral profession. In my opinion, the notion of change may not suffice—scorch the earth and start all over again is likely a better solution. The funeral operating model is broken, and it is ludicrous for practitioners to attempt to hold on to […]

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Buying a Funeral Home

Buying a Funeral Home

by Dan Isard

Dear Dan, Aloha from the 50th state! Dan, I have the chance to buy a business. It’s a great business with a wonderful reputation. The only negative is that I’m buying the business and not the real estate. The real estate cost is far beyond what I can afford, so I will continue to be […]

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