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Articles Regarding Funeral Homes and Cemeteries




Issues Amplified

Issues Amplified

by Dan Isard

A Consumer Awareness and Preferences Survey commentary By Daniel M. Isard I will begin my commentary with a quote from Alphonse Karr, which was stolen by George Bernard Shaw, who said, “The more things change, the more they stay the same.” As I pore over the 2019 NFDA consumer survey and compare and contrast it […]

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Trounce Your Technophobia

Trounce Your Technophobia

by Dan Isard

By Daniel M. Isard Every dynamic of your operations can be enhanced by technology, and families appreciate the professionalism and ease it provides. Our business focuses on death and the living. This can be said of the tools of our trade as well, as we mourn the death of those things we felt we could […]

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Pricing for Real

Pricing for Real

by Dan Isard

When you lose profit by setting your prices incorrectly, your firm loses value as well. Imagine it’s 1984 – prior to the FTC Funeral Rule being instituted – and we’re having a discussion about the method to set prices. It takes all of 12 seconds – the price of your casket times four, five or […]

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Why is it hard to manage a national company?

Why is it hard to manage a national company?

by Dan Isard

“Why have some national companies had problems?” I have gotten this question more than any other one I have been asked in the past the years. I entered the funeral/cemetery world in 1984. There were several small- to medium-sized companies with big ideas. Many were privately owned. One was a public company. By the early […]

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My View

My View

by Dan Isard

Mortuary School Education At the Intersection of Change and Inertia To my critics: I’ll start by making your argument for you. I am not a mortuary school graduate. Neither am I a mortuary school dropout. But I have been an observer of this profession for four decades. As an old man who loves this profession, […]

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