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Articles Regarding Funeral Homes and Cemeteries




Step 3: The Online Marketing and Service World

Step 3: The Online Marketing and Service World

by Dan Isard

Six marketing dimensions to implement now. Last month, I provided to readers the vision to understand key points of marketing and advertising and made reference to some matters the online world addresses. Normally, for an article dealing with technical points, I would do it slowly, giving some basics and then moving to more complicated matters. […]

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Step 2: Marketing With ROI

Step 2: Marketing With ROI

by Dan Isard

If you look at marketing and advertising as expenses, you won’t expect a return on your investment and therefore won’t get one. Promoting your services to families has never been more critical. Marketing is the word we use to talk about the subject, but we must understand its definition to confirm that what we do […]

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Issues Amplified

Issues Amplified

by Dan Isard

A Consumer Awareness and Preferences Survey commentary By Daniel M. Isard I will begin my commentary with a quote from Alphonse Karr, which was stolen by George Bernard Shaw, who said, “The more things change, the more they stay the same.” As I pore over the 2019 NFDA consumer survey and compare and contrast it […]

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Trounce Your Technophobia

Trounce Your Technophobia

by Dan Isard

By Daniel M. Isard Every dynamic of your operations can be enhanced by technology, and families appreciate the professionalism and ease it provides. Our business focuses on death and the living. This can be said of the tools of our trade as well, as we mourn the death of those things we felt we could […]

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Pricing for Real

Pricing for Real

by Dan Isard

When you lose profit by setting your prices incorrectly, your firm loses value as well. Imagine it’s 1984 – prior to the FTC Funeral Rule being instituted – and we’re having a discussion about the method to set prices. It takes all of 12 seconds – the price of your casket times four, five or […]

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