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Articles Regarding Funeral Homes and Cemeteries




Pricing for Real

Pricing for Real

by Dan Isard

When you lose profit by setting your prices incorrectly, your firm loses value as well. Imagine it’s 1984 – prior to the FTC Funeral Rule being instituted – and we’re having a discussion about the method to set prices. It takes all of 12 seconds – the price of your casket times four, five or […]

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Why is it hard to manage a national company?

Why is it hard to manage a national company?

by Dan Isard

“Why have some national companies had problems?” I have gotten this question more than any other one I have been asked in the past the years. I entered the funeral/cemetery world in 1984. There were several small- to medium-sized companies with big ideas. Many were privately owned. One was a public company. By the early […]

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My View

My View

by Dan Isard

Mortuary School Education At the Intersection of Change and Inertia To my critics: I’ll start by making your argument for you. I am not a mortuary school graduate. Neither am I a mortuary school dropout. But I have been an observer of this profession for four decades. As an old man who loves this profession, […]

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Laying the Foundation

Laying the Foundation

by Dan Isard

When starting your business, take care of the basics properly and all the rest will fall into place. The first determination an owner needs to make is which basic structure to choose for the business. One challenge is that while you know much of how the arterial system works, you do not know how the […]

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Secure Your Financial Well-Being

Secure Your Financial Well-Being

by Dan Isard

Your firm must be firing on all cylinders for your financial protection now and in the future. By Daniel M. Isard Imagine that you’re a runner and you have a heal spur on your right foot. Visualize how your smooth, steady, well-cadenced stride is thrown off by this one impediment. Your stride is shorter on […]

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