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Articles Regarding Funeral Homes and Cemeteries




Step 3: The Online Marketing and Service World

Step 3: The Online Marketing and Service World

by Dan Isard

Six marketing dimensions to implement now. Last month, I provided to readers the vision to understand key points of marketing and advertising and made reference to some matters the online world addresses. Normally, for an article dealing with technical points, I would do it slowly, giving some basics and then moving to more complicated matters. […]

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Step 2: Marketing With ROI

Step 2: Marketing With ROI

by Dan Isard

If you look at marketing and advertising as expenses, you won’t expect a return on your investment and therefore won’t get one. Promoting your services to families has never been more critical. Marketing is the word we use to talk about the subject, but we must understand its definition to confirm that what we do […]

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Serving the Living

Serving the Living

by Dan Isard

A funeral home is as much about serving families as it is service to the dead. How aftercare and outreach programs can bring you the best results. I have seen many efforts put forth in this profession to influence patronage within a market. Nothing is perfect; there is no magic bullet to marketing. It’s when […]

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Pricing – Facilitating Your Vision

Pricing – Facilitating Your Vision

by Dan Isard

Twelve months, 12 steps to business success in 2020. This month: no-fear pricing. This is the year of implementing your 2020 vision plan in your business, and using the year 2020 as a metaphor for 20-20 eyesight is perfect. Like your eyesight, while we are aiming toward the most successful outcomes, we understand there may […]

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Consider the Future

by Dan Isard

Promoting service fees, not merchandise, is the only way to survive as a business. You are reading my second submission for this month’s column because the first was rejected by my editor. And, like any good pouting 8th-grader, I have begrudgingly taken his rejection and done as admonished. The editor wrote me after reading my […]

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