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Articles Regarding Funeral Homes and Cemeteries




Serving the Living

Serving the Living

by Dan Isard

A funeral home is as much about serving families as it is service to the dead. How aftercare and outreach programs can bring you the best results. I have seen many efforts put forth in this profession to influence patronage within a market. Nothing is perfect; there is no magic bullet to marketing. It’s when […]

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Pricing – Facilitating Your Vision

Pricing – Facilitating Your Vision

by Dan Isard

Twelve months, 12 steps to business success in 2020. This month: no-fear pricing. This is the year of implementing your 2020 vision plan in your business, and using the year 2020 as a metaphor for 20-20 eyesight is perfect. Like your eyesight, while we are aiming toward the most successful outcomes, we understand there may […]

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Consider the Future

by Dan Isard

Promoting service fees, not merchandise, is the only way to survive as a business. You are reading my second submission for this month’s column because the first was rejected by my editor. And, like any good pouting 8th-grader, I have begrudgingly taken his rejection and done as admonished. The editor wrote me after reading my […]

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Trounce Your Technophobia

Trounce Your Technophobia

by Dan Isard

By Daniel M. Isard Every dynamic of your operations can be enhanced by technology, and families appreciate the professionalism and ease it provides. Our business focuses on death and the living. This can be said of the tools of our trade as well, as we mourn the death of those things we felt we could […]

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Understanding Debt

Understanding Debt

by Dan Isard

Many people routinely hear that “debt is bad,” but it’s not if properly managed. I realize that my column is rarely about something with which all funeral home owners and managers will agree, but my role in this world is to provide an alternative point of view. You cannot imagine the joy it gives me […]

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