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Articles Regarding Funeral Homes and Cemeteries




When Traditional Isn’t the Tradition Anymore

When Traditional Isn’t the Tradition Anymore

by Dan Isard

Never in my 35 years in this profession have I shied away from a fight, and it’ll be no different when addressing the subject matter here. I was recently in Singapore, and upon our arrival, there were Christmas trees, Christmas music and Christmas decorations everywhere. That may not seem unusual to us, but it seems […]

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Step 5: The Staffing Challenge

Step 5: The Staffing Challenge

by Dan Isard

With an annual loss of more than 1,700 directors with five or more years’ experience, will staffing issues be owners’ most daunting challenge to come? In the 1980s, when nationwide rates were 7% or less, I predicted that cremation, coupled with the implementation of itemized pricing (as mandated by the FTC Funeral Rule), would be […]

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Step 4: It’s Tax Time Again

Step 4: It’s Tax Time Again

by Dan Isard

Tax planning issues, four decisions to make for your business return and things your accountant should know. I’m going to open your 2020 vision on taxes based on some quotes. So, while you may not believe me, believe them. Taxes are so important to plan because they are a huge cost to your business with […]

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Step 3: The Online Marketing and Service World

Step 3: The Online Marketing and Service World

by Dan Isard

Six marketing dimensions to implement now. Last month, I provided to readers the vision to understand key points of marketing and advertising and made reference to some matters the online world addresses. Normally, for an article dealing with technical points, I would do it slowly, giving some basics and then moving to more complicated matters. […]

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Step 2: Marketing With ROI

Step 2: Marketing With ROI

by Dan Isard

If you look at marketing and advertising as expenses, you won’t expect a return on your investment and therefore won’t get one. Promoting your services to families has never been more critical. Marketing is the word we use to talk about the subject, but we must understand its definition to confirm that what we do […]

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