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Articles Regarding Funeral Homes and Cemeteries




Pricing for Real

Pricing for Real

by Dan Isard

When you lose profit by setting your prices incorrectly, your firm loses value as well. Imagine it’s 1984 – prior to the FTC Funeral Rule being instituted – and we’re having a discussion about the method to set prices. It takes all of 12 seconds – the price of your casket times four, five or […]

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Laying the Foundation

Laying the Foundation

by Dan Isard

When starting your business, take care of the basics properly and all the rest will fall into place. The first determination an owner needs to make is which basic structure to choose for the business. One challenge is that while you know much of how the arterial system works, you do not know how the […]

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Secure Your Financial Well-Being

Secure Your Financial Well-Being

by Dan Isard

Your firm must be firing on all cylinders for your financial protection now and in the future. By Daniel M. Isard Imagine that you’re a runner and you have a heal spur on your right foot. Visualize how your smooth, steady, well-cadenced stride is thrown off by this one impediment. Your stride is shorter on […]

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Nothing More Critical

Nothing More Critical

by Dan Isard

To market your message for the future, capitalize on the tools and techniques of communication that exist today. As we prepare to reinvent your business with foresight (ahem, it’s just a common word, folks) and vision for 2020, there is nothing more critical than marketing. Because you cannot assume families will simply come to your […]

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Rebuilding for the Future

Rebuilding for the Future

by Dan Isard

Four key points to understand about your building and its relationship to your business. Welcome back, worthy readers! By acknowledging another column (after last month’s throw-down), I believe you are committed to working for a successful 2020 and beyond and willing to take a sledgehammer to your business model over the course of a year. In […]

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