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Dan Isard

By: Dan Isard

And the Survey Says…


Many cemeteries operate with the same business plan they had hundreds of years ago: Someone dies, and he or she gets buried. But the progressive cemetery has enhanced the business plan: Someone dies, he or she gets cremated, and then he or she gets inurned.

Cemeteries are businesses, and they need data to run at their maximum efficiency. We need to be able to use the electronic world to capture the data. The problem is that most cemeterians do not know what data to capture.

The data capture is simple when you realize that more than 75 percent of all cemetery sales (interment or inurnment is immaterial) come from people…

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